Du har sikkert hørt rigtig meget om Facebook-annoncering, men er det nødvendigt og hvordan kommer du i gang? Det har jeg spurgt Morten Kyvsgaard om i dette interview, ekspert i Facebook annoncering, fra Kyvsgaard Kommunikation.
Læs med og få Mortens svar på, hvordan du starter, og hvad du skal huske på.
Annoncering på Facebook …
Der er meget snak, om du overhovedet kan undgå at annoncere på Facebook med Facebooks konstante algoritme ændringer.
For få år tilbage kunne du nøjes med kun at lave opslag rent organisk, altså helt gratis på din virksomhedsside og stadig nå ud til en stor skare.
I dag ser billedet anderledes ud og der er mindre plads i newsfeedet, da der skal være plads til flere og flere annoncører og ikke mindst opslag fra familie og venner, samt grupper, der pt. bliver favoriseret af Facebook.
Derfor kan det være en nødvendighed, at du går i gang med Facebookannoncering for, at dine opslag når ud til din ønskede målgruppe og ikke mindst for at få folk igennem din salgstragt.
Hvis vi alle mere eller mindre skal i gang med annoncering på Facebook før eller siden, hvad skal du så investere i det, og hvordan får man hurtigst resultater?
Få svarene herunder.
Få blandt andet svaret på:
- Kan du stadig få noget ud af at bruge Facebook organisk i dag?
- Hvordan starter du med annoncering på Facebook?
- Hvor meget skal du investere i Facebookannoncering?
- Hvor mange annoncer skal du starte ud med?
- Hvordan får du hurtigt/nemmest noget ud af annonceringen?
- + Morten Kyvsgaards 3 vigtigste råd til annoncering
Har Facebook stadig sin berettigelse rent organisk i dag?
Er det en absolut nødvendighed for virksomheder i dag at bruge annoncekroner på Facebook?
Der er klart sket et skifte i forhold til, hvor meget man kan få ud af sin rækkevidde organisk via sin virksomheds Facebook-side.
Men der er også andre måder at brande sig organisk på.
Blandt andet via Facebook-grupper, hvor man har en superfin mulighed for at markedsføre sig hos sine kunder og få værdifuld feedback.
Hvis man som mange andre virksomheder vil have sikkerhed for synlighed på Facebook, så er det efter min mening dog et must, at man bruger annoncekroner på i hvert fald udvalgte opslag.
Hvor og hvordan starter man med Facebookannoncering?
Du starter med at oprette en Business Manager for sin virksomhed og en tilhørende annoncekonto.
Derefter sørger man for at smide sin tilhørende Facebook pixel ind på websitet, så der er mulighed for at opsætte sporing og lave brugerdefinerede målgrupper.
Hvis man går helt kold i det tekniske, så find én teknisk type, der kan hjælpe dig.
Så er fundamentet i hvert fald på plads.
Budget – hvor meget skal man minimum investere for, at det batter?
Det afhænger 😉 … af marketing-mål, kampagnetyper og meget andet.
En start kunne være et dagligt budget på +50 kroner, så man får de første erfaringer.
Hvor mange annoncer skal man som minimum starte ud med i én kampagne?
Mere end 1 🙂
Man sætter ufatteligt meget pres på sig selv ved blot at køre med ét budskab.
Vi reagerer alle forskelligt på forskellige budskaber, fordi vi har forskellige motivationer for at gøre ting.
Så hvis man lige hurtigt gransker sit hoved efter de motivationer, som målgruppen har for at gøre det, du gerne vil have dem til, så kan man dedikere en annonce til hver type af motivation.
Hvis man er virkelig skarp, kan man lege med de dynamiske annoncer, der automatisk krydskombinerer forskellige overskrifter, tekster, call to actions og billeder/videoer.
Hvordan får man hurtigst/nemmest resultater med Facebookannoncering?
B2B-mæssigt kan det være en stor fordel at tænke i leadgenererings-kampagner.
Det er kampagner, der bliver præsenteret som en formular som åbner direkte i folks nyhedsfeeds, når de klikker på annoncen.
På den måde kan du bygge bro mellem for eksempel en e-mail-liste, kontaktformular og give content til målgruppen mod at få e-mail adresser.
Derudover at teste flere målgrupper på samme tid – og gerne ved at bruge de brugerdefinerede målgrupper, hvor Facebook tager udgangspunkt i deres data.
*Bonus spørgsmål*
Hvad glemmer folk oftest omkring annoncering?
At opsætte deres sporing inden de går i gang, og at ting tager tid – specielt hvis man lige er startet ud.
Dine 3 vigtigste råd med Facebook-annoncering, man skal huske at tænke på?
1. Få styr på sporingen fra starten.
2. Test flere målgrupper og annoncer på samme tid.
3. Optimér undervejs, når kampagnen er i gang.
Andre vigtige ting, som er værd at nævne?
Kend din målgruppe indgående inden du starter. Gør det til en vane at spørge, hvor din målgruppe kender dig fra, hvis de kontakter dig ud af det blå.
Siden 2014 har jeg arbejdet på online marketingbureau, hvor jeg gennem tiden har arbejdet med både store internationale og små lokale virksomheder i Danmark.
Jeg har også coachet andre i brugen af online markedsføring, hvor jeg har erfaring med oplæring af såvel hardcore professionelle og glade amatører – både på workshops og igennem længerevarende forløb.
I 2017 startede Morten, Kyvsgaard Kommunikation, hvor han rådgiver virksomheder i brugen af online markedsføring.
Find Morten på LinkedIn / Eller besøg hans website her
Har du nogen spørgsmål til Facebookannoncering? Så skriv en kommentar herunder 👇
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